Tusche Illustration. Die Zeichnung, aquarelliert, erinnert an eine antike Landkarte. Cambridge und Harvard Universitäten sind als Gebäude gezeichnet. Viele Texte füllen den Raum um die "Landmasse" mit Zitaten und Merkmalen des Mc Cloy Stipendiums und Austauschprogramms. Der Titel steht mit Feder handgeschrieben: „The Mc Cloy Universe“. Die Feine Zeichnung wurde mit Pinsel und Feder angefertigt.

Personal Branding

I help you to make your business visible, in a style that suits you. Be it simply advertising your core offers, or thanking your customers for the trust they have placed in you. Here are some examples.

Tusche Illustration. Die kleine Frau mit gepunktetem Outfit sitzt gemütlich in einem Liegestuhl. Sie liest eine große Broschüre. Die Comic Zeichnung ist mit Pinsel und Feder gezeichnet.

Drawing for CD and vinyl cover

A music band releases a new album – it contains its own emotional world, and the identity of the band is expressed in it. The cover can evoke various reactions: indifference, rejection or interest. My ambition is to design the artwork in such a way that it appeals to exactly the people to whom the music fits. A cover is like a door, and my illustration is meant to make want to open it.

“‘Café du Brésil’ has kept its promises. The scene’s ambiance is immediately captured. You care about the attitude while keeping a refreshing spontaneity. (…) Your drawing is free, keep it like that!”

– François, drawing artist and painter

This commissioned drawing is an ink illustration of the exterior of a café. A band plays and some couples dance to the music. Above the café is written: "Café du Brésil II", under the scenery "Paris Gadjo Club, Sambou Sambou".
Tusche Illustration. Die kleine Frau mit gepunktetem Outfit sitzt gemütlich in einem Liegestuhl. Sie liest eine große Broschüre. Die Comic Zeichnung ist mit Pinsel und Feder gezeichnet.

Strengthening your Web presence

A self-company whose products and services depend on a constant influx of new customers will sooner or later need a professional web presence. If you are optimising or creating your website – remember that images are crucial. Illustrations for a company’s website can highlight the specifics of your offer. This facilitates the choice of potential clients.

Logo

A logo transports identity. The unmistakable flair of your brand should resonate in it. I offer logos in the form of a drawings. My job is to find a suitable form that makes your brand recognisable and familiar. Online and on analogue print products, your brand identity is associated with the logo.

Diese Tusche Illustration ist ein Logo, welches als Auftragszeichnung gegeben wurde. Vor einem weißen Hintergrund ist ein blau aquarelliertes Gehirn zu sehen. Zwei Hände in sterilen OP-Handschuhe nähen im Gehirn einen Satz um. „Douleur de vivre“ wird mit „Douceur de vivre“ ersetzt. Die Bedeutung ist: Die Sanftheit ersetzt den Lebensschmerz. Unten steht in filigraner Schrift handgeschrieben: „Dr Marc Lévêque Chirurgiedeladouleur.fr.“ Es ist ein Logo für einen Neurochirurgen, der sich der Schmerztherapie widmet.

Flyers

Printed on quality paper, leaflets can be very elegant. They look like pretty postcards. When their pattern attracts the eye, they are brought home and remain exposed for a little while. The design adjusted to the mark highlights the particularity of the sign. Curved writing stands out with elegance. Offline marketing is an integral part of a hybrid strategy.

Dieser Flyer ist eine Tusche Illustration. Die Auftragszeichnung zeigt eine Heilpraktikerin, die das Gesicht einer Frau massiert. Als Text steht, dass Massagen und Naturheilkunde angeboten werden. Die Telefonnummer ist auch zu lesen.

Posters and posters for medical and holistic health practice

How do patients feel after a session with you? What can be found only in your home and not elsewhere? A poster can give a taste. If the patterns are also on your website, online and offline networks, the recognition effect is multiplied. This can increase awareness and interest in your offer.

Corporate portrait

Would you like to give an overview of the activities of your company, institution or association? I put together numerous aspects and information about it into a large collective drawing. This gives the viewer a quick overview and awakens her desire to discover the many details. Such an illustrated business portrait is suitable as a short portrait of your company and as an anniversary gift.

Diese Auftragszeichnung ist eine bunte Tusche Illustration in Form einer Landkarte. Darauf ist die Mode Marke Annamariaangelika dargestellt, die zwischen Deutschland und Peru Alpaka Pullovers und Kleidung nachhaltig erstellt. Das Slow Fashion Label präsentiert hier die unterschiedlichen Posten seiner Welt: Materials, Knitting, Transportation, Care instructions, Studio in Berlin, Happy customers.

Gifts for professional partners

A well-run project or a long-standing collaboration – when everything goes on, it’s a celebration! To become aware of it is to strengthen the link: to say what we appreciate brings us closer, and to revive the heart at work. I think with you about the object, the message and the drawing that would best express your gratitude.


“Dear Anna, The cards just arrived, how beautiful they are. We are all under the spell. I’ll make the payment. And your card with Buddha’s saying is also unique. Very pretty. I look forward to the next birthday card.”

– Karin, accountant

Zeichnung farbig. Tusche Illustration einer Waldlichtung mit bunten Blumenwiesen. In der Lichtung steht in handgeschriebener filigraner Schrift „Happy birthday wünscht Ihnen Ihr Finanzbuchalterinnen-Team!“. Der Text ist rosarot gehalten und kontrastiert zu den Verdura grünen Bäume.

Professional portrait as a drawing

A portrait of someone is an attempt for me to show some of his truth. A drawing can capture in a few lines the essence of a person. It’s a demanding discipline. I connect with the unique character of the person – my intention is to reproduce their particular beauty.

Personal branding drawings can help…

  • make your business visible on social media (e.g. in a LinkedIn post).
  • inform potential audience (e.g. through posters, flyers, music album artwork – more examples here).
  • introduce your company and its employees (e.g. here you can find a presentation of a music band).
  • explain your company’s purpose in a simplified way (e.g. as a mind map on your website).
  • arouse sympathy and trust in potential customers (e.g. with website illustrations).
  • retain customers (e.g. postcards to business friends).